That was the first line of my university application letter some 20 years ago. This passion for people never waned and has ultimately led me to starting JGW Coaching.

 

Once admitted to University College Utrecht (NL), I majored in psychology and sociology, interested in what makes people tick and relate to each other. I minored in linguistics to learn about communication and in criminology to learn about that naughty side of humans. 

Graduating Magna Cum Laude, I interned at the UN in Vienna on the Afghanistan portfolio and then moved to London for a Masters in Organisation and Social Psychology at the London School of Economics and Social Sciences.

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Everything I learnt about people, leadership and organisations, I took with me to an internship at McKinsey’s Organisational Health department, a management traineeship at a small London-based marketing firm, and finally to Google in Ireland.

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After 10 years in various leadership and coaching roles at Google, it was time for a next move; partnering with the acclaimed White Water Group in London and setting up my own coaching firm.

 

As a leadership psychologist and coach, I combine my innate passion for people and their development with a thorough understanding of the human psyche. My approach is personal and rooted firmly in science. I believe this combination yields the best results.

 

That’s why JGW Coaching has its name. No fancy name, just my initials. Because this business is personal.

 

Personal for you, and personal for me.

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Get in touch if you’re curious!